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4 Pillars of Digital Marketing

Content, Communication, Community & Commerce Digital marketing is any marketing delivered via an Internet, mobile or tablet device. It’s complex and has many elements that must be integrated into...

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Social Media’s Public Enemy Number One

3 Telltale Signs Your Social Media Has A Problem Social media has a public enemy number one. Unlike the old time movies where the good guys wore white and the bad guys wore black, on social media...

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Help! Who Will Write Our Company Blog?

12 Sources for Recruiting Company Bloggers Where will we find people to write our company blog? This is a common question companies face. While ideally someone from your organization should write your...

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Holiday Content Marketing – 5 Easy Tips [Examples]

Are You A Content Marketing Scrooge? The holiday season is in full swing. Walk down most streets and you’ll see stores and homes wrapped in colorful seasonal lights. While retailers have filled their...

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How To Feed The Social Media Beast

Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in...

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Content Marketing – Show Me The Money

Where To Find Budget For Content Marketing Marketers are slowly embracing content marketing as they find push advertising less effective. With 2012 marketing budgets already set, where do you find the...

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The 10 Plagues of Social Media

Protect Your Organization From Social Media Evils Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7, always on,...

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Feeding The Content Marketing Beast – 7 Places to Find Cheap Content

22 Cost Effective Content Marketing Sources [Research] What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five...

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7 Ways To Create Killer Content for Business Blogs

7 Business Blog Post Ideas Every Business Can Use Business blogs require more than a rehash of other ho-hum corporate content. To be effective, your business blog must offer information that prospects,...

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[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job

7 Categories of Social Media Content Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting...

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10 Awesome Ways To Fill Your Content Marketing Pipeline

10 Easy-to Create Content Marketing Blueprints Despite your focus on holiday promotions and budgets, as a marketer, you need to take your content marketing up a notch to keep your business top of mind....

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29 Blogging Tactics To Increase Blog Success

7 Blogging Mistakes Guaranteed to Hurt Your Results Blogs require more that amazing quality content to yield optimal results. They require a combination of elements that attract attention and make it...

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How to Maximize Your Content Marketing Budget

Earth Day: 7 Step Plan to Reuse Your Content Marketing Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and...

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How To Reuse Your Content Marketing

20 Experts Weigh In On Repurposing Content Marketing To maximize your content marketing reach while limiting resource investment, repurpose or reuse content creating multiple pieces from each effort....

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23 Actionable Marketing Tactics To Keep Business On Track

5 Key Marketing Trends From The Last Three Years In honor of publishing our 1,000th blog post tomorrow, we’re presenting special content all week to reflect back on our three years of publishing the...

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How To Use Stories To Increase Value and Drive Sales

5 Value Enhancing Stories Every Business Can Tell Stories make your products special thereby increasing their monetary value. Stories set your offering apart from your competitors and near substitutes...

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Blogging: 10 Ways To Boost Reader Appeal

How To Improve Blog Usability Does your blog suffer from THDR (or Too Hard, Didn’t Read)? Since 94% of online readers leave content without reading 1 word due to poor readability, THDR is far more...

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15 Tips To Reduce Content Marketing Costs

 Content Marketing: Getting More From Your Budget Do you want to reduce content marketing costs? Did you know that you can get more from your existing content marketing budget? All you have to do is...

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[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job

Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds...

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10 Awesome Ways To Fill Your Content Marketing Pipeline

Despite your focus on holiday promotions and budgets, you need to take your content marketing up a notch to keep your business top of mind. To help you, here are thirteen awesome, easy-to-execute...

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